PROJECT OVERVIEW
Direct Links to Wine Country
The Niagara Region Wine Country Shuttle is an innovative shuttle service planning proposal designed to establish a dedicated transportation network connecting Niagara's thriving winery economy.
Our Goal
To introduce a dedicated, reliable shuttle service that reduces reliance on personal vehicles, ensuring safe, accessible travel across the region's wineries for tourists, residents and workers. This project serves as a premier model for sustainable tourism travel across Ontario.
THE CHALLENGE
Addressing a Recognized Mobility Gap
The Niagara Region welcomes 2.6 million visitors annually, generating over $1 billion in tourism revenue. Despite this volume, there is a lack of accessible public transportation linking regional communities directly to dispersed wineries.
Visitors are left with private tours, which are often costly and limited, or driving personal vehicles, leading to a higher risk of impaired driving on rural roads.
WHY THIS MATTERS
Project Benefits for
Everyone
This project is built to serve both the local economy and the people who live and work in the Niagara region.
Benefits to the Community
Safer Roads
By offering a reliable alternative to personal vehicle travel, this shuttle directly mitigates the risk of impaired driving.
Transportation for Everyone
Provides essential, accessible transportation options for residents, seniors and youth.
Low-Carbon Tourism
Facilitates seamless, environmentally friendly group tourism opportunities, lowering the region's carbon footprint.
Benefits to Wineries & Local Businesses
Workforce Mobility
A dependable transportation solution for winery employees to get to and from work safely.
Reduced Liability
Helps protect businesses by actively reducing impaired driving risks among patrons.
Marketing & Visibility
Low-cost marketing opportunities, including visibility on shuttle branding and promotions.
Visitor Insights
Valuable data on visitor travel patterns to help businesses understand customer flow.
SHUTTLE NETWORK
Proposed Routes
Two fixed routes designed to seamlessly connect key regional hubs with Niagara's winery clusters.
OPERATIONAL PARTNER
Proposed Service Model
A reliable, scheduled shuttle service designed to connect regional hubs with Niagara's winery destinations.
Transdev is our primary project partner and operational lead, bringing vehicle management and on-the-ground delivery expertise. The current proposed service model includes four (4) loops per day, operating between 11:00am to 6:00pm, seven days a week.
GET INVOLVED
Partner with CUTRIC to
Shape This Service
CUTRIC (Canadian Urban Transit Research & Innovation Consortium) is seeking partners, sponsors and community stakeholders to help bring this vision to life.
A CUTRIC Initiative
Leading Canada's transition to low-carbon mobility through innovation, research and cross-sector collaboration.
